TAYLOR JAMES LATEST PHOTO-REAL CGI WORK FOR INFINITI

Click the link below to se Taylor James’ latest photo-real CGI work for Infiniti. Featuring 14 amazing interior & exterior, 360 degrees, time-lapse animations. The 7 car models, all in unique environments, built combining CGI with matte-painted backgrounds from TJ’s very own stock library.

www.taylorjames.com/project/infiniti-360

Creative production studio Taylor James (www.taylorjames.com), the award winning creative production studio was commissioned by Critical Mass to produce 16 videos for Infiniti to promote their new line-up of vehicles. The videos, which take the user on a 360 degree tour of both the interior and the exterior of each of the 8 cars, will form an integral part of the Infiniti website.

Working closely with Critical Mass, Taylor James created two videos for each of the 8 different vehicles; the videos show the cars through an entire 360 arc of both camera angle and time of day. As the viewer is taken on a journey around the vehicle they are also presented with different times of the day. This gives the unique ability to allow potential buyers to see the car from many angles and at all times of day and night. The videos have been utilised by Infiniti to create interactive tours of each car, and can be seen on their website at: http://www.infiniti.com/global/en/home#/models/future-vehicles/jx/exterior

Product correctness is always a challenge when dealing with a job which changes so drastically from one frame to the next. Achieving a consistent look over the course of the animation is paramount to sell the vehicle. “The change in time of day meant that on one frame we may have something that looks like a morning shot and 2 seconds later it the same area would be dusk because of the fast pace of the light change. This meant our shaders and lighting had to be spot on” – Mark Knowles, CGI Lead

Knowles goes on to explain, “Matte painting also proved incredibly challenging. Again, due to the significant change of lighting we had to do multiple matte paintings for different times of day and blend those in comp in order for them to react to the lighting on the car. Usually with a matte painting the lighting would be embedded into the plate but there was such a significant change between the night and day that this would have been impossible”

Taylor James has been at the forefront of creative visual content production for over ten years, specializing in print, interactive and broadcast media. Having CGI, retouching, photography and live action services all in-house enables the studio to offer a broad spectrum of innovative solutions. With a project this complicated a versatile workflow to incorporate change is crucially important. The unique rendering process offered by Taylor James means that the workflow is as flexible as possible for the clients right up until the last minute.

Bringing this expertise to NY has caused a welcome rush of work for the studio, who have nestled themselves right in the centre of Manhattan just north of Greenwich Village and near to Madison Square Park. Now operating in the heart of the creative city will help better accommodate their current demands! To get in touch see contact details: http://www.taylorjames.com/contacts/

CREDITS:
Client | Infiniti Global
Agency | Critical Mass
CGI | Taylor James

For further information about Taylor James and press images, Contact Laura Frost press@taylorjames.com // +44(0)20 7739 4488 // www.taylorjames.com

ABOUT TAYLOR JAMES LTD

Taylor James is a high-end Creative Production Studio based in London and New York. Renowned for its photographic realism and attention to detail, they have worked with leading brands worldwide, creating powerful advertising campaigns for print, interactive and broadcast media. Through the seamless integration of CGI, live-action, photography and post-production, they have paved the way since 1999 in creating photo-realistic stills to the highest standards. Working at the forefront of digital production to blend innovative storytelling with technical expertise, they have the capacity to originate creative concepts and provide full cross-platform solutions.